*Barry Callebaut사에서 음료용 루비초콜릿 파우더를 론칭한다는 기사입니다*

(출처 : Food Ingredients First)

27 May 2021 --- Barry Callebaut’s cocoa brand Van Houten has launched a powdered chocolate beverage made from Ruby chocolate. Touted as a “cutting-edge development,” the drink powder will be offered to the hospitality sector, specifically baristas and coffee bars.

Van Houten, founded nearly 200 years ago and owned by the Barry Callebaut Group since 1998, is the first to introduce Ruby chocolate in a powdered format. 

In 2017, Barry Callebaut revealed the fourth type of chocolate, Ruby, with its novel taste experience described as a tension between berry-fruitiness and luscious smoothness. Since its launch, Ruby has been developed into various formats, including KitKat and Magnum concepts. 

“We are proud to be the first to offer a Ruby chocolate drink powder,” says Freek van der Knaap, vice president for vending and beverages EMEA at Barry Callebaut.

“This chocolate drink has all the flavor and color of ruby chocolate, and the powder dissolves very easily in any type of milk, in hot or cold applications. Ruby chocolate drink powder will help us to unlock the beverage category for foodservice and hotel industry customers.”

“It has taken more than ten years to craft Ruby, and less than two years to translate this breakthrough chocolate innovation into a ruby chocolate drink powder,” van der Knaap tells FoodIngredientsFirst.

“Ruby is a global food trend. Consumer research found out that Ruby chocolate satisfies a consumer need that is not met by dark, milk or white: extreme pleasure indulging all the senses. Van Houten is now bringing a convenient ruby chocolate drink powder to the beverage category,” he explains.

“A typical Van Houten ruby customer is a barista looking for new sensory delights to attract Millennials and Centennials. Coffee shops, coffee bars, pastry shops and bakeries are also interested in hassle-free preparation. Also, in this field, we tick all the boxes.”